This week, Facebook is rolling out a new layout for Facebook Pages. While some businesses may have some growing pains, the change is overall a positive one for companies. Let’s take a look at some of the key new changes and what you need to know to adapt.
1. Bigger timeline cover photo
Facebook moved the profile picture so it doesn’t sit over top of the cover image, which makes Facebook Pages look a lot cleaner and slick. From a design perspective, it’s a smart move!
According to Facebook, your cover photo should:
2. Profile picture to the left
If you relied on your profile picture to have something complex or a ton of information, you should rethink your strategy with the redesign. Facebook has moved the profile picture to the left, making it less of a feature. Now, you should keep your profile picture to something simple so users can easily identify your business. Rely on your timeline photo and call to action to give people the important information from now on.
3. Bigger, more prominent call-to-action button
The blue call-to-action button is much bigger and easier to see, meaning you now need to really think of what you want it to say. It’s much more visible to the user now, so make it count
4. Menu to the left
This move frees up more space for your content, which is awesome! Now everything is cleaner, and there’s more space for nice looking images and good, quality content front and center on your feed.
5. Engagement card front and center
From the backend, you’ll notice on your page your engagement card is front and center. This means you can see how your page is doing, so you’ll really know if you need to up your engagement and outreach.
These changes, as much as they may take some getting used to, are really for the better. Facebook is making Pages a destination for people and allowing businesses to really capitalize at driving people to their page and ultimately driving traffic to their sites or business.
By making it even easier for people to see your call-to-action button, and by cleaning up the page to showcase your content, the sky is the limit to what you can get users to do once they’re on your page.
Has your page moved to this format yet? Do you like it?
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