If digital marketing is all about two-way communication with your customers, you’re going to want to evaluate whether that conversation is happening on a 4G network or two tin cans tied by a length of string. We’re talking, of course, about measuring whether your digital marketing is actually working or not. Are your customers engaged and loyal? Are they talking to you and about you? How is the relationship going - and is it ultimately resulting in more sales for your business, your event, or your service?
First, congratulations to you that you even care. So many companies only invest in
marketing when there’s money left over – there’s no fixed budget, and they have no real way of knowing, once the campaign is over, whether it worked or not. If you actually realize this is a problem, you’re ahead of the game! Just like the old woodcutting principle ‘measure twice, cut once’, the more thoroughly you measure your digital marketing results, the more targeted and effective your next marketing effort can be.
So the question is, how do you distribute your precious digital-marketing dollars among the many possible media channels, to gain the greatest possible return on your investment? Should you focus on a better website, or hit up your email list? Pay-per-click, or SEO? Learning how to measure these results so you can decide these things scientifically, rather than using the eeny, meeny, miney, moe technique, will help you be confident about what you need to focus on.
Here are five things every digital marketer needs to learn how to measure now:
If you’re too busy doing what you do, to worry about all this…call us for a free brainstorming session where we can talk about what would help your business, and point you in the right direction.
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