Chivalry may not be dead, but we’ve been led to believe that loyalty is. After all, isn’t our era characterized by intense competition, deregulation,and our willingness to switch cell phone providers every six months? The mind-boggling array of choices out there, whether we’re talking about shoes or electronics or milk, virtually guarantees that if a product or service isn’t amazing, you will simply stop buying it and try another.
In this cutthroat environment, how can you get customers to stay with your brand? Read on for three digital marketing do’s that inspire the kind of loyalty Donald Trump kept looking for on The Apprentice.
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